Retail Media
With a keen focus on bridging the Digital Transformation gap in Retail, our solution provides granular customer behaviour data, empowering media planners and buyers to strategically allocate Ad budgets across diverse platforms, from search and Meta to Instagram, TikTok, and beyond for maximum impact and measurable results.
Project Overview
Algorithm
CVI pioneers algorithmic precision to deter losses. Our proprietary algorithms are trained on specific shopping behaviours. From head gestures to product browsing, we gather rich customer data to create targeted ad campaigns that resonate.
Analytics
Analyse granular insights, alongside advanced analytics which allows us to optimize ad placement, pricing, and campaign performance, reducing advertising costs and boosting your ROI. Utilizing analytics for EBITA growth in retail organizations.
All-in-One Solution To Build and Operate Computer Vision Applications
Data Capture & Processing
seamlessly collect and analyse shopper behaviour data through cameras and sensors.
Infrastructure Integration
Modernizing store technology for better data utilization
Audience Segmentation
Create targeted ad groups based on demographics, interests, and in-store activity.
Real-time Reporting & Insights
Gain access to granular performance data and actionable insights to continuously improve campaigns.
Monetization & Reporting:
Streamline the ad sales process and track revenue generation with ease.
Data Monetization
Daily customer footfall data is not just a number - it's a goldmine of insights
Optimize store layout and inventory
Identify high-traffic areas and popular products to improve space utilization and sales. All-in-all cost optimization.
Refine marketing strategies
Understand shopper demographics and preferences to personalize marketing campaigns and promotions.
Upgrade outdated infrastructure
CVI seamlessly integrates with existing systems or replaces outdated technology for future-proofed data collection and analysis.
Data Driven Approach
The retail landscape faces multifaceted challenges, and CVI's Retail Media solution steps in as a game-changer, precisely addressing the pain point.
Pilferage Mitigation
Retail Media combats rising pilferage, ensuring a secure shopping environment through vigilant surveillance and analytics-driven insights.
Staff Shortages Remediation
With a focus on automation and operational streamlining, CVI's solution alleviates the strain of staff shortages by optimizing processes and reducing dependency on manpower.
Infrastructure Modernization
Outdated store infrastructure hinders effective data utilization. CVI’s solution revolutionizes tech landscapes, empowering stores with cutting-edge tools for comprehensive data utilization and analytics.
Refining Ad Spend Precision
The Retail Media solution fine-tunes ad spends, leveraging foot traffic insights to maximize impact and efficiency in targeted advertising, ensuring every advertising dollar counts.
Data Driven Approach
Rewarding Customer Experience & Higher Profits
Boost In-Store Revenue
Generate new revenue streams from targeted advertising partnerships.
Increase Brand Engagement
Create interactive, personalized experiences that resonate with shoppers.
Optimize Marketing ROI
Effectively target ads based on real-time shopper behaviour for higher conversions.
Gain Valuable Customer Insights
Uncover hidden trends and patterns to improve store layout, product placement, and promotions.
Streamline Operations
Manage the entire Retail Media process from a single, user-friendly platform.
Future-Proof Your Business
Stay ahead of the curve with innovative AI-powered technology.
Data Driven Approach
Store automation that delivers store information
CVI successfully implemented Retail Media for a major grocery chain, increasing their annual ad revenue by 20% within six months.
The platform's ease of use and actionable insights empowered the chain to optimize store layout, refine marketing strategies, and forge valuable brand partnerships.
Redefining Retail Marketing Dynamics
Clear Outline to Reach Your Goals
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Initial Data Capture & Processing
4 Weeks
2
Audience Segmentation
2-3 Weeks
3
Store Optimization
4-6 Weeks
4
Full Rollout & Implementation
3-4 Months
Ready to reimagine your retail space?
Send us a message for detailed insights into CVI's solutions
Explore how our innovative solutions can transform your retail landscape. Pioneering computer vision technologies and their profound impact on reshaping retail operations for efficiency and profitability.
Technology Stack
Our Secret
CVI's technology stack is a fortress of innovation, fortified by IP-protected computer vision models and an edge-to-cloud infrastructure. Maximizing silicon capabilities through the streamlined deployment of multiple algorithms within a singular CPU/GPU combination, our system processes data at the edge before transmitting formatted insights to the secure cloud.
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Protected IPs
2
Edge to Cloud Infrastructure
3
Exponential Growth
4
Security and Compliance
5
Build Model
6
Product Onboarding